We took a break from our hectic schedule to enjoy our building’s summer tenant luncheon. Every year building management throws a themed event that gives the tenants a chance to mingle. This year’s street fair-themed event was a hit! I can’t wait to see what they cook up next year!
He’s creative, smart, and even more amazingly, he’s a guy! Yes, ladies and gentlemen, it’s true. EOS has thrown some testosterone into the mix with the start of our new design associate, Barry Klipp.
Barry’s quick thinking, smart concepts and refined design skills gave him the edge needed to beat out the competition. He’ll be working with the EOS team and learning various aspects of what it takes to be an art director, web director, photographer and designer.
Being the only guy takes a special kind of person. So, who is Barry exactly? Well, no one can tell you better than the man himself.
The World According to Barry
1. I’m a visual person and have been credited with the ability of capturing the essence of a person with my camera within the first 10 minutes of meeting them. I also get praise for my use of light… it’s all about the lighting.
2. I switched careers from photography to art direction because I wanted more of a challenge, a new avenue. I love thinking of ad concepts and new big ideas.
3. I entered a design contest for the cover of Media Magazine and Alex Bogusky tweeted about my design. I was also featured in the same issue.
4. The things I love most in life: my wife, Liz, cheeseburgers and of course my friend Baxter (my dog).
So there you have it. We’ve added a guy to the EOS team and we’re ready for you to send the next big creative challenge our way.
April was an awesome month for our new client, Minerva Real Estate Investments. They asked us to develop a campaign for their residential golf & country club community, Heron Bay in Locust Grove. We created an advertising and social media blitz driven by the deadline for the homeownership tax credit. Our campaign strategy - The Smart Move Right Now - gave potential homeowners 5 reasons they should move to Heron Bay. We created online and print ads, developed an email campaign for prospects and Realtors, wrote blog posts and revamped their Facebook and Twitter pages, all in an effort to drive traffic to the sales center.
The results of the campaign were amazing. The community’s web traffic grew by 30% and their social media following grew but, more importantly, traffic to the sales center increased and Heron Bay sold 19 homes in 6 weeks! We are looking forward to developing more targeted campaigns for Heron Bay in the future.
We’ve seen a lot of interest and activity among our other real estate clients and some new business opportunities as well. We’re looking forward to getting busy again in this category we know and love!
