Real Estate is Looking Up…at least here at EOS

April was an awesome month for our new client, Minerva Real Estate Investments. They asked us to develop a campaign for their residential golf & country club community, Heron Bay in Locust Grove. We created an advertising and social media blitz driven by the deadline for the homeownership tax credit. Our campaign strategy - The Smart Move Right Now - gave potential homeowners 5 reasons they should move to Heron Bay. We created online and print ads, developed an email campaign for prospects and Realtors, wrote blog posts and revamped their Facebook and Twitter pages, all in an effort to drive traffic to the sales center.

The results of the campaign were amazing. The community’s web traffic grew by 30% and their social media following grew but, more importantly, traffic to the sales center increased and Heron Bay sold 19 homes in 6 weeks! We are looking forward to developing more targeted campaigns for Heron Bay in the future.

We’ve seen a lot of interest and activity among our other real estate clients and some new business opportunities as well.  We’re looking forward to getting busy again in this category we know and love!