Going Global with Coca-Cola

Over the last two months, we’ve scripted, produced and launched two best practice videos for The Coca-Cola Immediate Consumption team.  Working with local market directors, we created two, 15-minute videos showcasing successful business practice case studies that positively impacted sales volume in Canada, Great Britain, North America, Mexico, and Puerto Rico.

As a follow-up to the case study launches, we led an initiative to host WebEx’s for each best practice to drive awareness and interest.  Not only did these events give the teams a chance to provide more information about their successful implementation, but more importantly, we engaged associates from around the world to ask questions pertaining to implementing these programs for execution in their local markets.

Not only did we directly interact with global associates across The Coca-Cola System, but we also saw an increase in visits to the video best practices before and after the WebEx events.  The moral of the story: expose your audience to messages multiple times for maximum impact and changing behavior.