Making flooring and interiors fashionable: Step Into Style Grand Opening Event at Moda

In today’s competitive world, businesses only get one shot, so first impressions are important. Moda Floors and Interiors is the first and only Shaw Design Center in the Atlanta-area. The first of their kind and located in the trendy West Midtown Design District, distinguishing themselves from other showrooms in the area was a must. So, Moda put their trust in the goddesses at EOS and asked us to create and manage the grand opening event.

Here is a quick look at what we did:

1. The theme. We created a theme to distinguish Moda’s event from other grand openings. “Step into Style” was active, conveyed forward movement and assured invitees of a trend-setting event.
2. The guest list: We invited trade professionals and consumer clients to the Grand Opening events, customized for each target audience’s specific needs.
3. Promotions: We needed to get media exposure for our event and let people in the Atlanta-area know that Moda is here and waiting to serve every remodeling need. We pushed the “Step into Style” theme on Facebook to create consumer buzz and distributed a press release to local media. Ad creative was placed in local publications such as the AJC and Atlanta Intown.
4. Giveaway: Some people would say that an event is only as good as it’s goodie bag. Great incentives compel attendence, so we created custom  “goodies” to give out at both events. We produced recyclable shopping bags with the Moda logo that were filled with tape measurers(every designers must-have tool), pens and t-shirts all with Moda and Shaw logos. 75 gift bags were given out to guests at both events. Of course, they also had a press kit and product information on Moda’s extensive offerings.
5. The VIP Treatment: We used the VIP treatment to keep our guests engaged. Things like an open bar and hors d’oeuvres from award-winning caterer Legendary Event, and special event photographer, Tom Grason snapping pictures of the fun was a great way to document the event and help reporters do post-event stories. Check out some photos of all the fun!