Lights, Camera, Action

I headed to Chattanooga today for a video shoot at the Coca-Cola Chattanooga bottling plant. Before the shoot I wandered through the hallways that were filled with a lot of Coca-Cola memorabilia from over the years. It was really interesting to see how the brand has evolved!

As part of an integrated campaign with the Coca-Cola Commercial Execution team, we’re developing a video series showcasing successful bottler best practices through interviews with global bottlers.

During this two hour shoot, we managed an interactive roundtable discussion and conducted one-on-one interviews. With the end goal of opening a worldwide dialogue for peer-to-peer bottler communication, I am excited to see how Coca-Cola will use the videos internally to spur growth and momentum.

The Chattanooga bottling plant was Coke’s first bottling plant and I really enjoyed shooting the video there.