Ride the social media bandwagon

With the new year rapidly approaching, marketing agencies are budget planning for 2011 with clients. Both clients and agencies understand that social media is here to stay and needs to be integrated into their marketing campaigns for success. Clients are becoming more confident in using social media to create buzz because of the success they are seeing. Social media is a great tool for agencies to use to generate publicity and gain media coverage at a low cost; however social media may not produce astonishing results for every client if it is not used correctly.

At EOS, we focus on creating integrated campaigns for our clients that reach their target audiences. We thought out blog readers might enjoy Philippe Guegan’s article about how to get the most out of social media and he notes the “5 Tenets of Social Media That Every Agency Should Embrace.”

1. Fragmentation is Key. Forget one-size-fits-all messages targeting “lowest common denominator” audience. Recognize that fragmentation is here to stay, and embrace it at every step.
2. Frequency and freshness of content matters more than production values. Increase your execution capability and move to rapid-fire, low-cost production cycles.
3. Quality content is a valuable and reusable asset. Build your library for the long term and ensure that you will be able to do “re-runs.”
4. Stop thinking and budgeting around push marketing. Start thinking about ongoing engagement. Audiences can no longer be turned on and off on demand.
5. Production vs. Distribution. In a genuine two-way, real-time conversation, it is hard to separate the production arm from the distribution arm. Your brain is connected to your mouth for a reason.