Elevating a Great Race for a Great Cause

The seventh annual Goblin Gallop was a great success and chronicled the best results ever for Henry County’s Hands of Hope Clinic. The Goblin Gallop raised $2,000 more than last year, increased the number of sponsors from 33 to 40, and grew in the number of runners and onlookers by 10 percent.  

The race received news coverage through the Henry Daily Herald, the Henry Neighbor, an interview with “Talk of the Town” a local TV talk show, and landed a spot on Atlanta’s Creative Loafing event calendar. This pre-event media coverage helped drive attendance and sponsorship.

In the weeks leading up to the Goblin Gallop, EOS sent out a press release and media alert announcing the event to local news publications, large employer company newsletters and reporters. We followed up with emails and phone calls to ensure our contacts had the event details and other information readily available.

We also used social media as another way to reach people and provide them with Goblin Gallop information. Posting event info on the Heron Bay blog and creating an event on Facebook made the information accessible for runners and volunteers.   Our integrated approach contributed to the overall success of the Goblin Gallop and the local coverage we received helped to create local “buzz” about the event that may not have been available if PR had not been a part of the plan.

PR helps to sustain the community’s reputation and showcases the heart of Heron Bay. Events like Goblin Gallop are newsworthy because they show the community’s dedication to helping Henry County residents in need with their support of local organizations like the Hands of Hope Clinic.