EOS Marketing & Communications Chosen To Lead Snellville Town Center Branding Initiative
FEBRUARY 15TH, 2011EOS has been selected as a part of team retained by the City of Snellville to create a brand and comprehensive communications plan for the city’s new town center. Working in conjunction with Clark Patterson Lee and Duany Plater-Zyberk, EOS will create a brand strategy that resonates with the target audiences of Snellville’s Town Center district. In addition, the firm has been tasked with developing a communications program that encourages two-way communication between the center and its constituents.
The three firms will serve Snellville by guiding the city in creating a well-crafted town center that promotes sustainable economic development, establishes a promotable image, and outlines physical enhancements necessary to bring the vision to reality. Snellville City Council selected Clark Patterson Lee, a full-service planning and design firm located in Suwanee, based upon their service as the city’s engineer since 2004. Clark Patterson Lee’s team will be joined by two key project partners: Duany Plater-Zyberk & Company (DPZ) and EOS Marketing, both located in Atlanta. DPZ is internationally recognized as the co-founders of the Congress for New Urbanism, and leaders in the direction and practice of community master planning and traditional neighborhood development. The collective team of architects, branding experts, development specialists, engineers, marketing analysts and strategists, urban designers, planners and public relations practitioners will address all of the issues and needs identified by the City of Snellville.
Using an interactive planning and design process that engages the community and its business owners, the project will include focus group meetings with key stakeholders, public information meetings and a multi-day design charrette offering the community at-large opportunities for hands-on design input.
“We’re excited about partnering with EOS and the expertise they bring to our Town Center efforts,” said Eric G. Van Otteren – economic development manager, City of Snellville. “They listen to the needs and wants of their clients and craft strong messages that resonate. In today’s busy world, we need both a brand and a communications strategy that will cut through the clutter and that we can be proud of.”
Tags: City of Snellville, City of Snellville Town Center, Clark Patterson Lee, Duany Plater-Zyberk, EOS Marketing, EOS Marketing & Communications, Eric G. Van Otteren, Snellville City Council
1 Comment
Other Links to this Post
RSS feed for comments on this post. TrackBack URI
By jason, February 21, 2011 @ 7:44 pm
I like this post.