We took our PR smarts to the links this year with the nation’s 16th ranked amateur event, The 2011 Dogwood Invitational. Held at Druid Hills Golf Club since 1941, EOS created a PR plan to increase coverage of the tournament and heighten the cache of the club.
EOS used its marketing magic to get the Dogwood name out. And it worked. Resulting in 41 television stories, 45 million media impressions equaling $240,000 in corresponding ad values and a 45% increase in Facebook fans, not to mention two, four-year college scholarships thanks to the tournament sponsors. It’s safe to say that the 2011 Dogwood was a hole-in-one.
Check out photos from the two media days and the tournament on our Facebook Page, and call us if we can make the magic work for you.