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PR Leverages Powerful Stories to Raise Money and Awareness for Gigi’s Playhouse | eos blog

PR Leverages Powerful Stories to Raise Money and Awareness for Gigi’s Playhouse

APRIL 13TH, 2012

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Elyse, Taylor from WFSH Radio and Adrienne, Gigi's Playhouse President

On March 3, 2012, our client Gigi’s Playhouse, held its second gala at the Ritz Carlton Atlanta to raise funds for its Midtown Down syndrome therapy center. Thanks, in part, to media coverage on WAGA FOX-5, WSB, WFSH-FM WNIV-AM, and in the AJC and Neighbor Newspapers, the sold-out event raised $220,000. Even Mayor Reed made a special video appearance.

The net? More children with T21 (Down’s new name) will benefit from Gigi’s. The 25 free literacy programs, muscle toning exercises, physical, occupational, and speech therapies, family support and social events provide children born with T21 opportunities for a productive life.

To learn more about our client, or to get involved, visit: http://www.facebook.com/GigisAtlanta.

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