Media Relations in a Social Media World: The Presentation

PRSA/GA set a new record for their monthly morning seminar welcoming over 50 attendees for EOS’ presentation on Media Relations in a Social Media World. If you weren’t there, check out the presentation below.

Enjoy!

Media Relations in a Social, Mobile World: What Journalists Want PR Pros to Know

With more and more people turning to social media outlets like Facebook and Twitter to join in the conversation about relevant news worldwide, it is crucial to stay ahead of the 24 x 7 media relations curve for 2012.

What will it really take to stay ahead? What can you do to drive better results? And which channels really do work best for reaching journalists right now?

Join two of our very own goddesses, media veteran Kimberley Kennedy and PR pro Elyse Hammett, APR for the PRSA GA Chapter monthly seminar on Thursday, January 12th at Maggiano’s Buckhead.

They’ll reveal the results of an exclusive December 2011 social media survey of local journalists, plus share insights into the evolving use of social media in newsrooms - not only will you gain insight into which channels to use for your pitches, but you will also learn how to prioritize your social media time and budget in 2012!

There is still time to join the 40 people who have already registered for this interactive seminar! Visit https://www.prsageorgia.org/events/calendar-of-events/January-2012-Seminar/ to register today - you will not want to be tardy to this (digital) party!

Taking our Media Relations Flair to the Fairways

We took our PR smarts to the links this year with the nation’s 16^th ranked amateur event, The 2011 Dogwood Invitational.  Held at Druid Hills Golf Club since 1941, EOS created a PR plan to increase coverage of the tournament and heighten the cache of the club.

EOS used its marketing magic to get the Dogwood name out. And it worked. Resulting in 41 television stories, 45 million media impressions equaling $240,000 in corresponding ad values and a 45% increase in Facebook fans, not to mention two, four-year college scholarships thanks to the tournament sponsors. It’s safe to say that the 2011 Dogwood was a hole-in-one.

Check out photos from the two media days and the tournament on our Facebook Page, and call us if we can make the magic work for you.

Packing Up, Shipping Out and Moving Forward

The movers are scheduled and the boxes are packed! But don’t fret, we aren’t going far. Across the street, to be exact.

Beginning today at 2:00 p.m. and all day tomorrow, Friday, July 22^nd we will be closed to move into our new space. We reopen for regular business hours on Monday, July 25^th.

And starting Monday, stop by for coffee and check out our new digs!

Our new address:

EOS Marketing & Communications

3405 Piedmont Road, NE

Suite 525

Atlanta, Georgia 30305

Connect at Canoe Club

EOS conceived, created and held “Connect at Canoe Club”, an event for Reynolds Signature Communities’ in Fayette County’s newest master-planned community.

Designed to introduce community influencers to the Reynolds way of life available at The Canoe Club, attendees dined on scrumptious food from Atlanta’s Legendary Events, enjoyed acoustic music from Lindsay Petsch and experienced a sommelier-designed wine bar.

Over a hundred of the community’s movers & shakers networked at the majestic Lake Cottage under starry summer skies overlooking beautiful lakes Senoya and Menawa.

Hello Future. Hello Opportunity.

The City of Snellville wanted a fresh start. In 2010, they hired an economic development manager and made the decision to create a new town center where community and commerce could thrive.

In partnership with globally recognized DPZ of Seaside, Florida fame, and distinguished city planners Clark, Patterson Lee, EOS worked with residents, businesses and employees of The City of Snellville to study, research, poll and understand the opportunities to create a new Town Center for Snellville’s future. After more than 1,000 Snellville community members participated in our quantitative online surveys and qualitative one-on-one interviews, as well as a four-day envisioning charrette, and branding workshop, the City’s future plan to develop a new Towne Center as a place that welcomed the future through entrepreneurial opportunity and the friendly neighbors of Snellville was complete.

On Monday, May 2, more than 140 Snellville constituents gathered with reporters and the Snellville City Council for the great reveal… a monumental plan for Snellville’s future.

For more about the City of Snellville’s plans, check out: www.thetownecenteratsnellville.com, or follow the news on Facebook.

Street Fair Fun!

We took a break from our hectic schedule to enjoy our building’s summer tenant luncheon. Every year building management throws a themed event that gives the tenants a chance to mingle. This year’s street fair-themed event was a hit! I can’t wait to see what they cook up next year!

EOS wins Green Day Corporate Challenge award

Last week Friday, I attended the 8th annual Leadership Breakfast for EarthShare of Georgia with our good friends from Tomorrow Pictures. At the breakfast, our team was awarded the small group Green Day Corporate Challenge winner for the work we did a Riverside Park! This was our first year participating in the event, and the judges from EarthShare were very impressed with the large amount of work our small group accomplished in such a limited timeframe.

Preparing the community garden at Riverside Park was truly an enriching experience. It’s was a great feeling knowing that we were taking part in an activity that will have a positive impact on an entire neighborhood. Our team is excited about seeing the “fruits” of their labor once the garden is complete. I’m looking forward to inspiring more change at Earthshare’s next Green Day Corporate Challenge.

Happy Earth Day from the EOS Goddess!

Last Saturday morning, we met our friends from Tomorrow Pictures at Riverside Community Garden for the Corporate Green Day Challenge. Every year, EarthShare of Georgia hosts a work-day to give Atlanta businesses an opportunity to celebrate Earth Day by volunteering in local community activities. Hundreds of volunteers have participated over the years, and the event was expected to be even bigger this year. 

Our group worked with the neighbors in Riverside to prep the Riverside Community Garden for planting. The project , which started last year, provides low income residents in the area with access to fresh vegetables, herbs and fruits. We spent the morning mowing, tilling, weeding and building raised beds so the garden would be ready for the neighbors to start planting in the coming weeks. While landscaping the garden entrance, we discovered a beautiful oak tree tucked away behind ivy, an old chain link fence and trash. It was an amazing transformation, and I am planning to go back later in the season to see what is growing (and hopefully get a taste of some fresh produce)!

I love opportunities to give back to the community and what better to do it with co-workers and the extended EOS family at Tomorrow Pictures. Check out pictures from our adventure to really see how much fun we had!

The Client Factor

Last week Lauren and I went to SCAD Atlanta to speak with students about life after art school. Well, I spoke with them about life after art school. Lauren had much more professional and beneficial insights to share.

Since I’ve been working here at eos, my life has been a whirlwind of designing websites, concepting, creating print collateral, logo redesigns, anything creative you can imagine, I’ve had the great fortune to do it all here. And I love it. So on the way to speak to these design students, I took a moment to reflect on how different life is when you leave art school and enter the corporate world.

The biggest and most important difference is what I like to call “The Client Factor.” Simply put (but not so easily executed), you are no longer creating for yourself, you are creating for the client.

And creating for the client takes modesty and professionalism (something that a lot of artists have trouble with). It also requires you to establish a level of trust with your client. After all, this is THEIR money you’re spending. Their hard work has earned that money. It’s imperative that you are empathetic to this.

That said, The Client Factor requires thorough planning before you even consider the execution. A lot of times people think creative work is just making something pretty. Not true at all. You must have a concept. A strategy. A support system that assures your client you are handling their hard-earned money with the utmost amount of sensitivity and smarts.

Look at good design out there today, I promise you it was made possible because of a domino-effect series of events between the client and the creative.

1. A plan was established
2. Trust developed between the client and the creative team because of this plan
3. This trust allows the creative to have more leeway when developing the work, leaving both companies with work that they all can be proud of.

So, in looking back after art school, I’ve learned that it is no longer about me. It’s about the client. It’s no longer about me. It’s about the client. If you’re a creative, say this over and over and over. And then over again. Because it can be tough at times. But if you can get that burned into your brain, I assure you, everyone involved will come out on top.