Mama Knows Best

Spent the weekend with Mama. You know - the one who gave me life, taught that the days are long but the years are short, that laughter is the best medicine. She juggled multiple jobs with a breathtaking smile on her face. No matter how grey the outlook, she provided positive perspective.

So, as we pass Mother’s Day, let’s consider those little sayings moms share that help us look at the world through different prisms. Experience is, after all, the ultimate wealth.

• Life is more circumstance than pomp.
• A friend is a fellow who knows all about you and still likes you.
• Bloom where you are planted.
• Remember the little things. They add up.
• When you tell the truth, you don’t have to remember what you said.
• Lift as you climb - and never forget the boys in the back row.
• It’s not the big that eat the small, but the fast that eat the slow.
• Everyone is free to wear sunscreen.
• All great changes are preceded by chaos.
• Don’t let screen time erode family time.
• Look for blue skies.

The road will rise to meet you, no matter your circumstance, if you remember that in this world you may be one person, but to one person you may be the world.

Thankful for the Holiday

This Thanksgiving, we thank you for your good will, loyalty and trust.

EOS Marketing will be closed Wednesday, November 23rd to Friday, November 25th for the Thanksgiving holidays. Our office will reopen Monday, November 28th for regular business hours.

Wishing you and your family a Happy Thanksgiving!

It’s Called Pour, Not Slice

To celebrate our sixth anniversary, we treated ourselves to an evening in the tasting room at Pour, a wine bar in Brookhaven. Enjoying the unique, rustic old-world feel of Pour we were ready to get straight to the point-the cake, after all it was our birthday. But we were in for a humbling surprise. Asking our server for some silverware, plates and napkins-the usual cake eating necessities, we were surprised to find that Pour, being a spankin new business, did not have any cutlery. Joking that the wine bar is called Pour and not slice, we got to thinking about all of the great lessons learned over the past six years at EOS.

As a new business you quickly learn what you are prepared for and what you are not, but ultimately making the best out of every situation.  Sharing funny stories and our favorite memories we sipped on all kinds of wine, snacked on a fine selection of meats and cheeses, enjoyed a delectable birthday cake with plastic forks and most of all enjoyed the company of one another.

Happy Birthday to us!!

A Spoonful of Sugar

Curled up in a teeny-tiny coach seat on a Delta flight to NYC, I opened the pages of Rohit Bhargava’s “Personality Not Included.” After hearing him speak at a recent PRSA event, I was compelled to dig into the book about how companies lose their authenticity and great brands get it back. With years in corporate public relations for Fortune 500s, I’ve witnessed this dilemma firsthand, and Rohit’s observations were funny, insightful, touching - as if I was sitting in a 12-step program listening to bad choices for some and positive breakthroughs for others.

The crux of Rohit’s thesis is that personalities matter - from the inside out. Faceless is out. Dynamic personalities are in. Consistency is the coup de grâce, and although many Wall Street darlings have hid behind carefully crafted advertising messages, Rohit suggests the need for businesses to rediscover the soul of their brands in the social media, impression-to-expression universe.

While in the Big Apple, I popped into the New Amsterdam Theater to see a childhood classic, updated for today’s time, Mary Poppins: The Musical. The central theme of the book P. J. Travers penned over a century ago is family. Jane and Michael Banks are the well-to-do but troubled children of an aloof overworked banker (who gets laid off) and his suffragette wife (who is too focused on climbing the London society ladder to spend time with her children). Through word and song, Mary teaches Jane and Michael life lessons that still resonate for all of us 100 years later. Whether it’s to give from your heart “Feed the Birds”, to enjoy the little pleasures in life “Chim Chim Cheree”, to accept everyone for who they are “Jolly Holliday”, or to be a responsible family member “A Spoonful of Sugar”, Mary Poppins was truly practically perfect in every way.

As I walked back to the hotel room through Times Square’s riveting lights, I had an ah-ha moment. The soul of Mary’s brand offers time-tested and bold insights into how we work, act, live and play in today’s turbulent financial times. She’s as relevant now as she was when Julie Andrews won the Best Actress Oscar for her Mary portrayal in 1965. She’s proof of what Rohit describes in his riveting book. Personalities do matter from the inside out.

And on that note, I’m off to take my own spoonful of sugar…

We Will Never Forget September 11th

September 11, 2001 changed our nation forever. Express your gratitude and honor the memory of the heroes that demonstrated immense bravery a decade ago through a moment of silence and prayer. Resilient as a nation and proud to be American, September 11th is a day we will never forget.

The Power of New Space

The right pair of shoes can make or break your entire outfit—and it turns out that the same is true about office space. The right space can inspire and lift you up – through the view from a window or the colors on the walls. In the biz world — it’s a statement of your values and what you aspire to be for your clients. And, especially for our clients –its comfortable – a place to relax and think outside the box.

We moved a stone’s throw from our original location – but we transformed our work life and our view by those 50 paces. Brimming with light and embracing a massive, century-old oak tree that hugs the outside perimeter of the office’s expanse, the space has offered us a place to spread our wings, and to add some unexpected EOS’ flair.

The piece de’ resistance is at the heart of the agency. The “Collaboration Center” showcases bar-height tables made of zebrawood, surrounded by a 25-foot long magnetic, porcelain writing wall. Designed to maximize creativity and provide a casual, empowering environment for our clients, the center provides a great space to solve complex problem with lightning speed.

So, if you are in the neighborhood, drop by and experience it for yourself. The coffee’s on — and a light too!

Meet Stacey, Our Newest Goddess

She’s sharp, she’s experienced, and she’s the newest EOS goddess…she’s Stacey Rosen, our Senior Account Manager.

A graduate of the University of Florida, Stacey comes to us with six years experience, having managed accounts like BMW North America, MINI Cooper, Publix Super Markets and The Florida Panthers. She will focus her management expertise on EOS’ work for American Tombow, Reynolds Signature Communities, The Coca-Cola Africa Foundation (RAIN) and The Coca-Cola Company.

But what is she like outside of the office? We sat down with her to find out.

How do you take your coffee?
I take a splash of coffee with my cream and Splenda.

If you could be on one reality show, what would it be?
Any cooking challenge show on Food Network. Love to cook!

Hokey Pokey or the Chicken Dance?
Hokey Pokey, I like to shake it all about.

What is your go-to Karaoke song?
“Bohemian Rhapsody” by Queen. If it’s a duet, then Meatloaf’s “I Would Do Anything For Love.”

Any hidden talents?
Music. Not many people know that I play the clarinet, flute and piano.

And last but not least, what’s your favorite thing about working at EOS?
The fabulous goddesses and the wealth of experience.

Take Your PR Game to the Next Level

At PRSA, April is Accreditation month. Throughout the nation, public relations practitioners celebrate the voluntary certification process many publicists pursue. Do I recommend it? Yes. Did it bolster my career? Yes. Was it hard as heck? Yes. Would I do it again? Yes, and in fact have (another blog post for another day).

In today’s instant information age, where niche knowledge is a leverage point, certification in public relations is a differentiator. Just as accounting issues are better managed by a CPA, or heart issues by a cardiologist in lieu of a general practitioner, an accredited professional has the proven knowledge, skills and abilities to provide candid and vital reputation management consulting.

But, just like losing weight and working out, preparation for Accreditation requires time and discipline. If you are considering the APR program, contact my dear colleagues, Ray Crockett and Karlie Lahm via PRSA Georgia’s website.

It’s Gonna Be a Lovely Day, Lovely Day

The Amazing Race

The weekend of February 25th,  my daughter Allie and I traveled to Cincinnati, Ohio to try out for the Amazing Race. Only 200 people are allowed to try-out and we secured our spot in line as number 199! We had a great time in Cincinnati and all and all it was a great experience. Stay tuned, because for all we know, you could be seeing Allie and I on the next season of the Amazing Race!!