We’re Looking for a New Goddess

EOS is looking for an experienced Account Executive to join our team. This person needs a minimum of 3 years experience and must be fluent in the digital world.

The position entails project management of internal websites and online tool kits for one of our largest accounts including managing budgets, timelines, deliverables, and coordinating with various consultants for content, vendors, etc. Strong project management and organizational skills are a must - as well as a driving personality that isn’t afraid to speak up.

If you’re interested or know someone who might be, please have them email us at careers@eosmarketing.com

A Match Made in Business Heaven: EOS Marketing is Now a Phase 3 Media Company

It’s a done deal! We have been purchased by Phase 3 Media, a leading provider of design, production and distribution services. This purchase will create end-to-end marketing solutions for our clients and we are so excited for what’s to come in 2013!

Learn more and read the official press release below.

EOS Marketing & Communications Is Acquired by Phase 3 Media

Strategic Purchase Creates End-to-End Marketing Solutions for Clients

ATLANTA -October 23, 2012 - EOS, an integrated marketing and public relations firm has been purchased by Phase 3 Media, a leading provider of design, production and distribution services with offices in Atlanta, Charlotte, Dallas and Nashville.

The asset purchase, completed on October 16, 2012, provides Phase 3 Media the opportunity to offer a comprehensive range of services including ideation, brand strategy, strategic planning of marketing and public relations programs; and tactical execution of advertising and media, graphic design, print production, social media programs, special events, warehouse and distribution services, web strategy and design and video production.  “With the acquisition of EOS, clients will enjoy a complete end-to-end solution.  From ideation to execution to delivery, it’s all here,” said Ken Holsclaw - president, Phase 3 Media.

From entrepreneurial start-ups to Fortune 500 corporations based in the southeast, both firms built their businesses on strong client relationships, superior customer service, understanding client needs and delivering exceptional work.  “Because EOS has such a superior reputation in the marketplace, as well as a compelling brand in the industry, everything will remain business as usual,” continued Holsclaw.  “EOS’ opportunity to become a Phase 3 Media company just increases their capabilities and potential for exponential growth.”

As the nation rallies from the Great Recession, EOS and Phase 3 Media will continue to expand its footprint.  “We’re honored and humbled by the opportunities that have presented themselves, and excited about what tomorrow will bring,” said Margaret Gearing - president, EOS Marketing & Communications.   ”We will continue to live our New day. Fresh perspective. mantra, while Phase 3 takes care of everything else.”

About EOS Marketing & Communications

EOS Marketing and Communications, Inc. is an award-winning, full-service integrated marketing and public relations firm based in Atlanta.  Founded in 2005 by Atlanta marketing veterans Margaret Gearing and Susan Frost and certified by the Women’s Business Enterprise National Council in 2007, EOS has a client roster representing the following industries:  city governments, commercial and residential real estate, consumer products, energy, food/beverage, hospitality, human resource development, legal counsel, manufacturing and non-profits.  EOS is active in vertical associations including the American Marketing Association, Entrepreneur Advisors, Metro Atlanta Chamber of Commerce and the Public Relations Society of America.

For more information, visit: www.eosmarketing.com, on Facebook: www.facebook.com/EOSAtlanta, and on Twitter: www.twitter.com/eosmarketing.

About Phase 3 Media

Phase 3 Media was founded in 2001, with design and print under one roof and has offices in Atlanta, Charlotte, Dallas and Nashville.  Phase 3 Media is a leading provider of a complete range of creative services, graphic design, web design, digital printing, offset printing, warehouse and distribution services and print procurement software to large corporations. For more information, visit: www.phase3media.com.

Media Contact:

Elyse Hammett, APR

EOS Marketing & Communications, a Phase 3 Media company

(404) 949-3777

elyse@eosmarketing.com

PR Leverages Powerful Stories to Raise Money and Awareness for Gigi’s Playhouse

Elyse, Taylor from WFSH Radio and Adrienne, Gigi's Playhouse President

On March 3, 2012, our client Gigi’s Playhouse, held its second gala at the Ritz Carlton Atlanta to raise funds for its Midtown Down syndrome therapy center. Thanks, in part, to media coverage on WAGA FOX-5, WSB, WFSH-FM WNIV-AM, and in the AJC and Neighbor Newspapers, the sold-out event raised $220,000. Even Mayor Reed made a special video appearance.

The net? More children with T21 (Down’s new name) will benefit from Gigi’s. The 25 free literacy programs, muscle toning exercises, physical, occupational, and speech therapies, family support and social events provide children born with T21 opportunities for a productive life.

To learn more about our client, or to get involved, visit: http://www.facebook.com/GigisAtlanta.

Leaping Forward in 2012

EOS Leap Year Bracelets

Leaping into 2012 and taking our agency to the next level, we have expanded with six new clients, new team members, and new products. As the economy recovers, our long-term clients graciously referred new business our way because of the value thinking and big ideas we offer. Couple big ideas with our ability to consistently execute programs that reach consumers and our new clients are winning in a rebounding economy - which is an also a win for us as their agency!

New clients added to our roster include:

• The City of Dunwoody
• Convention and Visitor’s Bureau of Dunwoody
• Higher Ground, a blog written by four Atlanta faith leaders to inspire positive change formed through The Community Foundation
• MillBridge, a new master-planned community outside of Charlotte
• Soleil Laurel Canyon, a master-planned active adult resort-style community in Canton, just north of Atlanta
• Turknett Leadership Group, a leadership character and organizational development firm

As the agency of record for these clients, we provide a range of integrated marketing services including advertising, branding, creative, public relations and social media.

In January, EOS joined forces with Emmy Award-winning journalist Kimberley Kennedy, in a unique partnership to offer a comprehensive, hands-on media and communications training program called EMPOWER.  Kennedy has more than 25 years’ experience covering hard news, features, and entertainment for WSB, WXIA and CNN.

We have already made some big steps this year, and are eager to see where 2012 will take us.  Make sure to “Like” us on Facebook and stay up to date on what’s happening at EOS. Let us know how you plan to leap in 2012 on Facebook and we will send you a LEAP YEAR bracelet!

Happy Leap Day!

EMPOWER

As an Emmy award-winning journalist, Kimberley Kennedy is one of Atlanta’s media darlings, and a wise and inspiring addition to the EOS’ team. As our media and communications coach, she leverages 25 years in the Atlanta market serving WSB, WXIA, and CNN, where she told stories that created indelible impressions for captivated audiences across the Southeast.

This experience in front of the camera and podium, coupled with Elyse Hammett’s 20 years of award-winning PR work, is just what we needed to launch EMPOWER, our unique and comprehensive, hands-on communications and media training program.

So, if you want to shine for a new business pitch, a press conference, a speech to your employee team, a media relations campaign or a YouTube video series, EMPOWER is your answer.

Lift as You Climb

Every day, my iPhone barrages me with bad news - grim tales of recession, loss, cheating, the list goes on and on. Yet, 1692’s revered Desiderata was right “With all its sham, drudgery and broken dreams, it is still a beautiful world.  Strive to be happy.”

To that end, this week was about modern day happiness.  About making hay while the sun shines, and finding lemonade in the lemons.

Why?  Here are four reasons:

• Our client, the City of Snellville, put 28 folks on a bus at 6:30 Friday morning to come clear across town before the sun came up to hear INC Magazine’s #1 CEO under the age of 30, talk about ingenious tactics to create vibrant communities where commerce thrives. The mayor, business leaders, high school students and marketing professors engaged as a team to use their combined talents to create winning strategies for the Atlanta suburb.

• Gigi’s Playhouse, one of our pro bono accounts is a 501-(c3) nonprofit dedicated to providing free programs and therapies to families and individuals with T21, otherwise known as Downs Syndrome. The program provides more than 25 different literacy treatments, muscle toning exercises, physical, occupational, and speech therapies, family support and social events that enable them to have a normal and productive life. The first playhouse opens October 8 in Amsterdam Walk, and has rallied more than 250 Atlanta volunteers and raised thousands for this life-changing cause.

• The Community Foundation is working with four beloved Atlanta faith leaders who are dedicating their time to creating a blog to engage, challenge and uplift Atlanta’s best ideas and biggest opportunities. Named Higher Ground, this ecumenical group includes an Imam, Rabbi and two denominational Christian leaders. Never faith-biased, the organization has been formed to inspire positive change, help people think, collaborate and connect, and - most importantly, to initiate positive action in the local community. Very exciting stuff-and more on this soon.

• Last, but certainly not least, one of our Coca-Cola contemporaries, Pam Bashiani, is married to a tenacious chap who just biked 8,000 miles around the continent of Australia to raise awareness for rare diseases through Cycle for SMILE. Throngs of people lined the streets to offer water and sustenance, and more than 400 Aussies were there to greet him when he crossed the Sydney-area finish line. Yes, it took him 80 days to travel five times the distance of the Tour de France, but the ROI is that the SMILE Foundation (Supporting Medical Innovation for Life Enhancement) is a household name in Australia and we can all learn about ways to help.

So, what’s the net/net?  People do lift as they climb.  People still care.  Hope springs eternal.  And happy days are still ahead.

Cheers-

Margaret

The Power of New Space

The right pair of shoes can make or break your entire outfit—and it turns out that the same is true about office space. The right space can inspire and lift you up – through the view from a window or the colors on the walls. In the biz world — it’s a statement of your values and what you aspire to be for your clients. And, especially for our clients –its comfortable – a place to relax and think outside the box.

We moved a stone’s throw from our original location – but we transformed our work life and our view by those 50 paces. Brimming with light and embracing a massive, century-old oak tree that hugs the outside perimeter of the office’s expanse, the space has offered us a place to spread our wings, and to add some unexpected EOS’ flair.

The piece de’ resistance is at the heart of the agency. The “Collaboration Center” showcases bar-height tables made of zebrawood, surrounded by a 25-foot long magnetic, porcelain writing wall. Designed to maximize creativity and provide a casual, empowering environment for our clients, the center provides a great space to solve complex problem with lightning speed.

So, if you are in the neighborhood, drop by and experience it for yourself. The coffee’s on — and a light too!

Laboring One Less Day

On Friday, September 2, we’ll close the firm to honor our EOS’ team with an extra day off for all they do. Elyse, Margaret and Susan are available by cell if needed.

Savor your last blast of summer, and we’ll be back to the marketing magic Tuesday, September 6 at 8:30.

Taking our Media Relations Flair to the Fairways

We took our PR smarts to the links this year with the nation’s 16^th ranked amateur event, The 2011 Dogwood Invitational.  Held at Druid Hills Golf Club since 1941, EOS created a PR plan to increase coverage of the tournament and heighten the cache of the club.

EOS used its marketing magic to get the Dogwood name out. And it worked. Resulting in 41 television stories, 45 million media impressions equaling $240,000 in corresponding ad values and a 45% increase in Facebook fans, not to mention two, four-year college scholarships thanks to the tournament sponsors. It’s safe to say that the 2011 Dogwood was a hole-in-one.

Check out photos from the two media days and the tournament on our Facebook Page, and call us if we can make the magic work for you.

Most Valuable Player in Social Media

Heron Bay Golf & Country Club is a premier master planned community located just south of Atlanta in Henry County. Named community of the year in 2005, Heron Bay is renowned for their outstanding selection of amenities and family-friendly lifestyle. A community thriving in the age of social media, the community Facebook page is an important part of its marketing strategy. The participatory experience for residents provides additional insight into the lifestyle the community offers, and its neighborly vibe.

Heron Bay’s Facebook page is the place where residents can stay apprised of what’s happening with their neighbors and share their thoughts and opinions. A 900 member community, Heron Bay wanted to increase their fan base as well as showcase the community to friends and prospects. The Heron Bay Facebook Tournament was a way to increase the number of Facebook fans and expand the playing field in a way that would get engage residents and get them excited about their community.

Incorporating a sports theme helped get residents excited and added a competitive flair. Engaging residents through e-blasts that explained the rules of the game and how to become the MVP, we also offered participants an incentive. The resident who brought in the most “new likes” would win the title of MVP along with bragging rights, fifteen minutes of Facebook fame AND a $100 American Express gift card with a basket full of summer fun!

Lasting for two weeks, the tournament gained momentum as more residents got in the game. Posting score updates and rooting on the most valuable players as well as the underdogs evoked team spirit among friends, family and co-workers as residents relentlessly spread the word for others to “Like” the Heron Bay Facebook page in an effort to help them take home the title of MVP.

The result? Heron Bay Golf & Country Club almost doubled their fans moving from 404 to 745 in just two weeks!

The Facebook Tournament was a new and fresh approach to increasing the fan base and reach of the community in a social world where opinions and conversations have all become viral.