JULY 30TH, 2010
Over the last two months, we’ve scripted, produced and launched two best practice videos for The Coca-Cola Immediate Consumption team. Working with local market directors, we created two, 15-minute videos showcasing successful business practice case studies that positively impacted sales volume in Canada, Great Britain, North America, Mexico, and Puerto Rico.
As a follow-up to the case study launches, we led an initiative to host WebEx’s for each best practice to drive awareness and interest. Not only did these events give the teams a chance to provide more information about their successful implementation, but more importantly, we engaged associates from around the world to ask questions pertaining to implementing these programs for execution in their local markets.
Not only did we directly interact with global associates across The Coca-Cola System, but we also saw an increase in visits to the video best practices before and after the WebEx events. The moral of the story: expose your audience to messages multiple times for maximum impact and changing behavior.
MAY 14TH, 2010
April was an awesome month for our new client, Minerva Real Estate Investments. They asked us to develop a campaign for their residential golf & country club community, Heron Bay in Locust Grove. We created an advertising and social media blitz driven by the deadline for the homeownership tax credit. Our campaign strategy - The Smart Move Right Now - gave potential homeowners 5 reasons they should move to Heron Bay. We created online and print ads, developed an email campaign for prospects and Realtors, wrote blog posts and revamped their Facebook and Twitter pages, all in an effort to drive traffic to the sales center.
The results of the campaign were amazing. The community’s web traffic grew by 30% and their social media following grew but, more importantly, traffic to the sales center increased and Heron Bay sold 19 homes in 6 weeks! We are looking forward to developing more targeted campaigns for Heron Bay in the future.
We’ve seen a lot of interest and activity among our other real estate clients and some new business opportunities as well. We’re looking forward to getting busy again in this category we know and love!
APRIL 23RD, 2010
We are looking for a graphic design intern for the EOS summer internship program. Our ideal candidate will be a graphic design student or recent grad with experience in Adobe CS4 - Photoshop, Illustrator and InDesign. S/he will have the opportunity to participate in brainstorming sessions, help to produce print and web marketing materials and assist with day-to-day office duties.
This paid internship is a great way to gain real world experience and work with some of the best creative minds in the business. If you’re interested, please click here to download the job description and learn how to apply for the position. Thanks and good luck!
MARCH 23RD, 2010
Two weeks ago, EOS was presented with a plum opportunity - to develop the World Water Day exhibit for the corporate headquarters of The Coca-Cola Company. Of course, we jumped at the chance, because we recognized that it was the ideal place to bring attention to a very important cause-marketing effort RAIN - the Replenish Africa Initiative from The Coca-Cola Africa Foundation.
Through the use of some amazing photography from The Coca-Cola Africa Foundation, we were able to tell the story about the daily struggles Africans must endure to obtain one of our most basic necessities - water. Yet, we were also able to show many of the wonderful clean water initiatives RAIN and The Coca-Cola Foundation have been able to provide to children and families in water-starved locations. Read more about Coca-Cola’s commitment to global water stewardship.
We’ll be launching the website for The Coca-Cola Africa Foundation/RAIN the week of April 19. Be sure to sign up and become a RAIN Maker, which is a supporter of this very important cause. Because with many drops, we can create a wave of change - around the world!
DECEMBER 17TH, 2009
While we were working here in Atlanta, our local film production crew was on location in Myrtle Beach shooting the local market interviews and footage from one of the Coke case studies we’re currently working on. The trip included a full tour of the city including the beach, Fun Plaza and the local mall. Despite the weather, we’ve got some great footage to capture a great story!
DECEMBER 15TH, 2009
Lauren and I spent the day at the Coke offices involved in a wonderfully successful 2010 planning session for the Global Immediate Consumption department. 2010 is going to be a very fun year – we have lots of exciting projects on the horizon [videos, newsletters, e-blasts, etc.] and some new IC team members we’re excited to work with! Now, it’s off to celebrate the 2009 successes of the team before the holidays… cheers!
DECEMBER 2ND, 2009
Margaret and I have been in Blowing Rock, NC for the past two days for a 2010 planning session for SweetGrass. Not only were we able to experience Blowing Rock in the winter – boy it’s cold! – but we also stayed in the property’s new Discovery Cottage . The meeting has been very successful and we’re excited about the 2010 prospects for the SweetGrass community. However, we’re cutting it short because as we speak the weather is getting worse and we’re attempting to leave for Atlanta early.
NOVEMBER 20TH, 2009
Look who Margaret and I found…it’s the Coca-Cola Polar Bears! On the way to a meeting with our Coca-Cola clients, we decided to stage an impromptu photo shoot with our fuzzy friends.
NOVEMBER 11TH, 2009
Margaret, Lauren and I are back in Nashville this week conducting more on-site research for the YMCA of Middle Tennessee. This trip we’re focusing on the opinions of members and non-members by hosting a series of focus groups and one-on-one interviews in several of the centers around the area. By hosting groups in a variety of day-parts we’re hoping to reach a vast majority of the population and gain some valuable insights into what the YMCA consumers want and need in terms of communication. On a side note, the Country Music Awards are being hosted in Nashville tonight, so we - especially Lauren - are really excited to enjoy the atmosphere. Who knows…we may even get to see a few country music stars. Here’s hoping!
