Real Estate is Looking Up…at least here at EOS
MAY 14TH, 2010
April was an awesome month for our new client, Minerva Real Estate Investments. They asked us to develop a campaign for their residential golf & country club community, Heron Bay in Locust Grove. We created an advertising and social media blitz driven by the deadline for the homeownership tax credit. Our campaign strategy - The Smart Move Right Now - gave potential homeowners 5 reasons they should move to Heron Bay. We created online and print ads, developed an email campaign for prospects and Realtors, wrote blog posts and revamped their Facebook and Twitter pages, all in an effort to drive traffic to the sales center.
The results of the campaign were amazing. The community’s web traffic grew by 30% and their social media following grew but, more importantly, traffic to the sales center increased and Heron Bay sold 19 homes in 6 weeks! We are looking forward to developing more targeted campaigns for Heron Bay in the future.
We’ve seen a lot of interest and activity among our other real estate clients and some new business opportunities as well. We’re looking forward to getting busy again in this category we know and love!
Two weeks ago, EOS was presented with a plum opportunity - to develop the World Water Day exhibit for the corporate headquarters of The Coca-Cola Company. Of course, we jumped at the chance, because we recognized that it was the ideal place to bring attention to a very important cause-marketing effort RAIN - the Replenish Africa Initiative from The Coca-Cola Africa Foundation.
For the past several months we’ve been working on a couple of Immediate Consumption case studies and today we delivered final approval files to the team! We’re so excited to finally be able to share the stories of Australia, Norway and Belgium with our contacts around the world.
Margaret, Lauren and I are back in Nashville this week conducting more on-site research for the YMCA of Middle Tennessee. This trip we’re focusing on the opinions of members and non-members by hosting a series of focus groups and one-on-one interviews in several of the centers around the area. By hosting groups in a variety of day-parts we’re hoping to reach a vast majority of the population and gain some valuable insights into what the YMCA consumers want and need in terms of communication. On a side note, the Country Music Awards are being hosted in Nashville tonight, so we - especially Lauren - are really excited to enjoy the atmosphere. Who knows…we may even get to see a few country music stars. Here’s hoping!
Hear ye! Hear ye! Tombow is holding an illustration contest through the end of the year and the winning entries will be featured on their new Dual Brush Pen set packaging. Plus, there’s no entry fee and the composition is completely up to you. Imagine this: you’re cruising through the aisles of your local art store and all of a sudden BAM! You see your own creation staring back at you from the shelf! A far cry from the days when mom would tape your masterpieces to the fridge.
