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eos blog http://www.eosmarketing.com/blog New Day. Fresh Perspective. Fri, 01 Feb 2013 15:21:44 +0000 http://wordpress.org/?v=2.7 en hourly 1 We’re Looking for a New Goddess http://www.eosmarketing.com/blog/2013/02/01/were-looking-for-a-new-goddess/ http://www.eosmarketing.com/blog/2013/02/01/were-looking-for-a-new-goddess/#comments Fri, 01 Feb 2013 15:21:44 +0000 Susan Frost http://www.eosmarketing.com/blog/?p=1205 hiringEOS is looking for an experienced Account Executive to join our team. This person needs a minimum of 3 years experience and must be fluent in the digital world.

The position entails project management of internal websites and online tool kits for one of our largest accounts including managing budgets, timelines, deliverables, and coordinating with various consultants for content, vendors, etc. Strong project management and organizational skills are a must - as well as a driving personality that isn’t afraid to speak up.

If you’re interested or know someone who might be, please have them email us at careers@eosmarketing.com

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A Match Made in Business Heaven: EOS Marketing is Now a Phase 3 Media Company http://www.eosmarketing.com/blog/2012/10/24/a-match-made-in-business-heaven-eos-marketing-is-now-a-phase-3-media-company/ http://www.eosmarketing.com/blog/2012/10/24/a-match-made-in-business-heaven-eos-marketing-is-now-a-phase-3-media-company/#comments Wed, 24 Oct 2012 20:29:25 +0000 Elyse Hammett http://www.eosmarketing.com/blog/?p=1190

eosphase3logos1It’s a done deal! We have been purchased by Phase 3 Media, a leading provider of design, production and distribution services. This purchase will create end-to-end marketing solutions for our clients and we are so excited for what’s to come in 2013!

Learn more and read the official press release below.

EOS Marketing & Communications Is Acquired by Phase 3 Media

Strategic Purchase Creates End-to-End Marketing Solutions for Clients

ATLANTA -October 23, 2012 - EOS, an integrated marketing and public relations firm has been purchased by Phase 3 Media, a leading provider of design, production and distribution services with offices in Atlanta, Charlotte, Dallas and Nashville.

The asset purchase, completed on October 16, 2012, provides Phase 3 Media the opportunity to offer a comprehensive range of services including ideation, brand strategy, strategic planning of marketing and public relations programs; and tactical execution of advertising and media, graphic design, print production, social media programs, special events, warehouse and distribution services, web strategy and design and video production.  “With the acquisition of EOS, clients will enjoy a complete end-to-end solution.  From ideation to execution to delivery, it’s all here,” said Ken Holsclaw - president, Phase 3 Media.

From entrepreneurial start-ups to Fortune 500 corporations based in the southeast, both firms built their businesses on strong client relationships, superior customer service, understanding client needs and delivering exceptional work.  “Because EOS has such a superior reputation in the marketplace, as well as a compelling brand in the industry, everything will remain business as usual,” continued Holsclaw.  “EOS’ opportunity to become a Phase 3 Media company just increases their capabilities and potential for exponential growth.”

As the nation rallies from the Great Recession, EOS and Phase 3 Media will continue to expand its footprint.  “We’re honored and humbled by the opportunities that have presented themselves, and excited about what tomorrow will bring,” said Margaret Gearing - president, EOS Marketing & Communications.   ”We will continue to live our New day. Fresh perspective. mantra, while Phase 3 takes care of everything else.”

About EOS Marketing & Communications

EOS Marketing and Communications, Inc. is an award-winning, full-service integrated marketing and public relations firm based in Atlanta.  Founded in 2005 by Atlanta marketing veterans Margaret Gearing and Susan Frost and certified by the Women’s Business Enterprise National Council in 2007, EOS has a client roster representing the following industries:  city governments, commercial and residential real estate, consumer products, energy, food/beverage, hospitality, human resource development, legal counsel, manufacturing and non-profits.  EOS is active in vertical associations including the American Marketing Association, Entrepreneur Advisors, Metro Atlanta Chamber of Commerce and the Public Relations Society of America.

For more information, visit: www.eosmarketing.com, on Facebook: www.facebook.com/EOSAtlanta, and on Twitter: www.twitter.com/eosmarketing.

About Phase 3 Media

Phase 3 Media was founded in 2001, with design and print under one roof and has offices in Atlanta, Charlotte, Dallas and Nashville.  Phase 3 Media is a leading provider of a complete range of creative services, graphic design, web design, digital printing, offset printing, warehouse and distribution services and print procurement software to large corporations. For more information, visit: www.phase3media.com.

Media Contact:

Elyse Hammett, APR

EOS Marketing & Communications, a Phase 3 Media company

(404) 949-3777

elyse@eosmarketing.com

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Goddesses Grill Out http://www.eosmarketing.com/blog/2012/07/13/goddesses-grill-out/ http://www.eosmarketing.com/blog/2012/07/13/goddesses-grill-out/#comments Fri, 13 Jul 2012 15:38:58 +0000 Molly Davis http://www.eosmarketing.com/blog/?p=1179

There is nothing better than good friends, good food, and a big slice of watermelon in the summer and this is exactly how we celebrated Elyse’s two years as an EOS Goddess.2012-07-11-202436

To show her appreciation for EOS, Elyse invited the goddesses over to her house for a backyard cook out.

With specialty cheeses fresh from the Dekalb Farmer’s Market, including a delicious apricot spread, and of course a glass of wine (or two!) the party began out on Elyse’s outdoor patio. After the sole male of the group, Bob Frost, did the grilling, we enjoyed several good laughs and dined on grilled chicken, asparagus, spring salad and garlic-herb focaccia bread.

For dessert, Elyse served us up the most delicious treat - homemade Angel Food cake topped with sweetened strawberries and a scoop of Blue Bell vanilla ice cream!

The menu made all of our mouth’s water, but it was the good company that made this night so special. At EOS we are more than just colleagues. Spending time together outside the office makes for a FUN night!

Find more pictures on the EOS Facebook page!

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A Picture Paints a Thousand Words http://www.eosmarketing.com/blog/2012/06/19/a-picture-paints-a-thousand-words/ http://www.eosmarketing.com/blog/2012/06/19/a-picture-paints-a-thousand-words/#comments Tue, 19 Jun 2012 18:48:08 +0000 Barbara Pritchett http://www.eosmarketing.com/blog/?p=1166

instagram-photos

Photos from Instagram; New York Times Blog

The old adage says, “A picture paints a thousand words” – but the question is, does this mean more to us now than before?

Pinterest and Instagram joined the social media domain in 2011 and they both have taken off faster than any other social media platform in the past. Research shows iPhone users upload nearly 4.5 million photos to Instagram each day and Pinterest has more than 12 million users and already outperforms LinkedIn, Google + and Twitter in driving referral traffic to retailers.

It seems visual content is more prevalent than ever – and as a marketing professional, I wonder – are we losing the power of words?

With this trend of image content, rarely do we stop and read an article. If the photo grabs our attention we may read a few lines underneath, but most of us just keep scrolling on to the next visually appealing article.

To engage readers and give the audience what they want, PR and marketing folks need to use this trend to their advantage and integrate photos and videos into press releases, blog posts and other marketing efforts and strategically curate the images to maximize readership.

That’s why in a recent campaign launch for our client MillBridge, EOS featured actual photos and videos of residents in the community’s website. We focused on using less copy and more visual content to really reach our audience and have them stop and spend time on the website.

Images make for a useful tool in supporting our content and really grabbing our reader’s attention – but there is no denying it’s in the actual wording where the argument and the core of what we are saying lives.

Pictures may mean more than ever now and Pinterest and Instagram may have changed the way we view and engage with online content, but in my opinion, it’s our words that will always be the most critical element in creating useful and relevant content.

Now I encourage you to weigh in– words or pictures? Where do you think the future lies for sharing content and spreading messages?

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Mama Knows Best http://www.eosmarketing.com/blog/2012/05/24/mama-knows-best/ http://www.eosmarketing.com/blog/2012/05/24/mama-knows-best/#comments Thu, 24 May 2012 20:00:54 +0000 Elyse Hammett http://www.eosmarketing.com/blog/?p=1153 mama-knows-bestSpent the weekend with Mama. You know - the one who gave me life, taught that the days are long but the years are short, that laughter is the best medicine. She juggled multiple jobs with a breathtaking smile on her face. No matter how grey the outlook, she provided positive perspective.

So, as we pass Mother’s Day, let’s consider those little sayings moms share that help us look at the world through different prisms. Experience is, after all, the ultimate wealth.

  • Life is more circumstance than pomp.
  • A friend is a fellow who knows all about you and still likes you.
  • Bloom where you are planted.
  • Remember the little things. They add up.
  • When you tell the truth, you don’t have to remember what you said.
  • Lift as you climb - and never forget the boys in the back row.
  • It’s not the big that eat the small, but the fast that eat the slow.
  • Everyone is free to wear sunscreen.
  • All great changes are preceded by chaos.
  • Don’t let screen time erode family time.
  • Look for blue skies.

The road will rise to meet you, no matter your circumstance, if you remember that in this world you may be one person, but to one person you may be the world.

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Turknett Leadership Awards http://www.eosmarketing.com/blog/2012/05/11/turknett-leadership-awards/ http://www.eosmarketing.com/blog/2012/05/11/turknett-leadership-awards/#comments Fri, 11 May 2012 15:51:55 +0000 Margaret Gearing http://www.eosmarketing.com/blog/?p=1131 tlg-11001_logo_041112

We recently shared news that our client, Turknett Leadership Group, had begun accepting nominations for the 8th annual Leadership Character Awards.  The Awards recognize Atlanta leaders who exemplify the highest standards of character and integrity.

It made me explore what other qualities a good leader possesses.  Here are a few:

  • A good listener. Working with a team means that you have to listen.  Oftentimes, listening triggers solutions.
  • Anticipates change. Great leaders have to anticipate change and respond to growth.  For example, social media tools Facebook, Twitter and Tumblr have forever changed the way we communicate our brands to consumers. Great leaders must implement new strategies into their campaigns and keep the message fresh.
  • Challenges and inspires others. A leader recognizes potential, helps colleagues harness their capabilities and grow.
  • Builds great teams. No one has all the answers.  Therefore, it is important to build a team that can help you strategically plan, and expand the elastic reach of your marketing view at every touchpoint. At EOS, we believe this group or effort is so important that we bought 25 square feet of porcelain white boards to use creatively when we collaborate with clients.
  • Plans with the end in mind. Think about the last scene of your movie, then rewind.  How do you want your Oscar winner to go?  Always envision the end result.

There is still time to nominate someone for the Leadership Character Awards.  Visit www.leadershipcharacter.com to learn more.

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PR Leverages Powerful Stories to Raise Money and Awareness for Gigi’s Playhouse http://www.eosmarketing.com/blog/2012/04/13/pr-leverages-powerful-stories-to-raise-money-and-awareness-for-gigi%e2%80%99s-playhouse/ http://www.eosmarketing.com/blog/2012/04/13/pr-leverages-powerful-stories-to-raise-money-and-awareness-for-gigi%e2%80%99s-playhouse/#comments Fri, 13 Apr 2012 19:25:43 +0000 Elyse Hammett http://www.eosmarketing.com/blog/?p=1122
gigis-3-2

Elyse, Taylor from WFSH Radio and Adrienne, Gigi's Playhouse President

On March 3, 2012, our client Gigi’s Playhouse, held its second gala at the Ritz Carlton Atlanta to raise funds for its Midtown Down syndrome therapy center. Thanks, in part, to media coverage on WAGA FOX-5, WSB, WFSH-FM WNIV-AM, and in the AJC and Neighbor Newspapers, the sold-out event raised $220,000. Even Mayor Reed made a special video appearance.

The net? More children with T21 (Down’s new name) will benefit from Gigi’s. The 25 free literacy programs, muscle toning exercises, physical, occupational, and speech therapies, family support and social events provide children born with T21 opportunities for a productive life.

To learn more about our client, or to get involved, visit: http://www.facebook.com/GigisAtlanta.

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Leaping Forward in 2012 http://www.eosmarketing.com/blog/2012/02/29/leaping-forward-in-2012/ http://www.eosmarketing.com/blog/2012/02/29/leaping-forward-in-2012/#comments Wed, 29 Feb 2012 21:31:55 +0000 Margaret Gearing http://www.eosmarketing.com/blog/?p=1106
EOS Leap Year Bracelets

EOS Leap Year Bracelets

Leaping into 2012 and taking our agency to the next level, we have expanded with six new clients, new team members, and new products. As the economy recovers, our long-term clients graciously referred new business our way because of the value thinking and big ideas we offer. Couple big ideas with our ability to consistently execute programs that reach consumers and our new clients are winning in a rebounding economy - which is an also a win for us as their agency!

New clients added to our roster include:

As the agency of record for these clients, we provide a range of integrated marketing services including advertising, branding, creative, public relations and social media.

In January, EOS joined forces with Emmy Award-winning journalist Kimberley Kennedy, in a unique partnership to offer a comprehensive, hands-on media and communications training program called EMPOWER.  Kennedy has more than 25 years’ experience covering hard news, features, and entertainment for WSB, WXIA and CNN.

We have already made some big steps this year, and are eager to see where 2012 will take us.  Make sure to “Like” us on Facebook and stay up to date on what’s happening at EOS. Let us know how you plan to leap in 2012 on Facebook and we will send you a LEAP YEAR bracelet!

Happy Leap Day!

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EMPOWER http://www.eosmarketing.com/blog/2012/01/27/empower/ http://www.eosmarketing.com/blog/2012/01/27/empower/#comments Fri, 27 Jan 2012 14:56:54 +0000 Susan Frost http://www.eosmarketing.com/blog/?p=1096 kimberley-smilingAs an Emmy award-winning journalist, Kimberley Kennedy is one of Atlanta’s media darlings, and a wise and inspiring addition to the EOS’ team. As our media and communications coach, she leverages 25 years in the Atlanta market serving WSB, WXIA, and CNN, where she told stories that created indelible impressions for captivated audiences across the Southeast.

This experience in front of the camera and podium, coupled with Elyse Hammett’s 20 years of award-winning PR work, is just what we needed to launch EMPOWER, our unique and comprehensive, hands-on communications and media training program.

So, if you want to shine for a new business pitch, a press conference, a speech to your employee team, a media relations campaign or a YouTube video series, EMPOWER is your answer.

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Media Relations in a Social Media World: The Presentation http://www.eosmarketing.com/blog/2012/01/13/media-relations-in-a-social-media-world-the-presentation/ http://www.eosmarketing.com/blog/2012/01/13/media-relations-in-a-social-media-world-the-presentation/#comments Fri, 13 Jan 2012 21:41:47 +0000 Elyse Hammett http://www.eosmarketing.com/blog/?p=1086 PRSA/GA set a new record for their monthly morning seminar welcoming over 50 attendees for EOS’ presentation on Media Relations in a Social Media World. If you weren’t there, check out the presentation below.

Enjoy!

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