Street Fair Fun!

We took a break from our hectic schedule to enjoy our building’s summer tenant luncheon. Every year building management throws a themed event that gives the tenants a chance to mingle. This year’s street fair-themed event was a hit! I can’t wait to see what they cook up next year!

Real Estate is Looking Up…at least here at EOS

April was an awesome month for our new client, Minerva Real Estate Investments. They asked us to develop a campaign for their residential golf & country club community, Heron Bay in Locust Grove. We created an advertising and social media blitz driven by the deadline for the homeownership tax credit. Our campaign strategy - The Smart Move Right Now - gave potential homeowners 5 reasons they should move to Heron Bay. We created online and print ads, developed an email campaign for prospects and Realtors, wrote blog posts and revamped their Facebook and Twitter pages, all in an effort to drive traffic to the sales center.

The results of the campaign were amazing. The community’s web traffic grew by 30% and their social media following grew but, more importantly, traffic to the sales center increased and Heron Bay sold 19 homes in 6 weeks! We are looking forward to developing more targeted campaigns for Heron Bay in the future.

We’ve seen a lot of interest and activity among our other real estate clients and some new business opportunities as well.  We’re looking forward to getting busy again in this category we know and love!

HAPPY BIRTHDAY SUSAN!

Today is Susan’s birthday, and to celebrate, we have made her head goddess for the day at EOS! Doesn’t she look chic in her pink boa and crown? This afternoon, the team will treat her to a special birthday lunch. Don’t forget to Facebook, tweet or email her you birthday well-wishes.

Tips for Entrepreneurs

Margaret and I went to Cliff Oxford’s Entrepreneur Advisors event last Friday, February 26^th at the Ritz-Carlton. We are founding members of the Entrepreneur Advisor’s group, but our hectic schedules make it difficult to attend the continuing education events it offers. Going to this symposium was time well-spent, and reminded us of the importance of “sharpening the saw” every now and then. We were excited to have our newest client, Janice Howell, co-owner of MODA Floors & Interiors, join us as our guest.

The day was filled with discussions on strategies that entrepreneurs can use to develop and improve their businesses. For me, there were several topics that reinforce the EOS business model, and the marketing advice that we provide our clients.

 I found Cliff Oxford’s Three Steps of Change Management to be very intriguing, especially in the Atlanta’s current economic climate. These steps include:

•  When tackling a major project or problem, find a bright spot then clone it. In other words, find something that’s working and do it over and over again.
• Change comes from doing, not knowing. Sometimes you just have to start moving even before you have all the facts - clarity will come with action.
• Simplify the problem to its core essence and it will be easier to identify the right course of action.

We also spent some time talking about lead nurturing & management - especially online leads. The presenter used this New Yorker cartoon to highlight some of the positives and negatives of interacting with people on the internet.

The positive aspect of “no one knows you’re a dog” is the level playing field created by anonymity of Internet - small companies can have the same impact and presence as large ones. However, on the negative side, if you don’t use your online presence to clearly communicate who you are and the value you bring to your customers, you might as well be a dog.   

We’ll keep you updated on the next Entrepreneur Advisor’s event. We hope to see you there!