So, a few days ago I was perusing around the produce section at the grocery store when I noticed a banana staring back at me. When I took a closer look, I noticed that all these crazy little Chiquitas had sticker faces. Some only had one eye, some had robot faces, others looked like monsters. And they made me smile.
It was then that I realized even in marketing, the smallest things can make the biggest differences. Did the banana change form in any way? No. Is it infused with some fancy schmancy mineral extracted from the depths of the Rainforest? Nope. Did I get a lifesize cardboard cut-out of the Chiquita Banana Lady when I bought a bunch? No-although that would have been awesome. The only thing different from these bananas than any other I have bought in my 27 years on this earth, was this goofy-faced sticker the size of my thumb. And yet it gave me a completely different outlook on this ordinary fruit.
It’s truly amazing how marketing can change a consumer’s perspective. And as a consumer, bananas now have personality to me. Not sure how I’m going to handle that when I go to eat one now, but I’ll cross that bridge when I get to it. To learn more about the Chiquita Banana Brand refresh, go here: http://www.thedieline.com/blog/2010/03/chiquita-banana-brand-refresh.html#more