Back in the day, I worked for a telecommunications company called BellSouth. I had the privilege of being on the team who introduced Digital Subscriber Line (DSL) to the southeastern United States. Encouraging loyal landline phone customers to become interested in this new communications product, engage to evaluate it, and ultimately be motivated to buy DSL required a whirlwind of late nights and midnight oil. The fearless leader, a phenomenal gentleman named David Scobey, often quoted Abe Lincoln’s line, “Measure twice, Cut once”. This wisdom resonated, and I’ve carried it with me.
In business today, Abe’s line equates to plan, plan, plan…then execute. At EOS, Abe’s thinking comes into play every day, where we work to get at the heart of our client’s business objectives. Once we understand the essence, and the intuition of the target audience’s behaviors, we create plans that deliver. Funny thing – Abe delivered too, and wrapped up his speech on measurement with the quote, “If I had eight hours to cut down a tree, I’d spend six sharpening my axe.” Chew on this the next time you face an opportunity, or reach out to EOS for help!