AUGUST 22ND, 2011
By MARGARET GEARING
She’s sharp, she’s experienced, and she’s the newest EOS goddess…she’s Stacey Rosen, our Senior Account Manager.
A graduate of the University of Florida, Stacey comes to us with six years experience, having managed accounts like BMW North America, MINI Cooper, Publix Super Markets and The Florida Panthers. She will focus her management expertise on EOS’ work for American Tombow, Reynolds Signature Communities, The Coca-Cola Africa Foundation (RAIN) and The Coca-Cola Company.
But what is she like outside of the office? We sat down with her to find out.
How do you take your coffee?
I take a splash of coffee with my cream and Splenda.
If you could be on one reality show, what would it be?
Any cooking challenge show on Food Network. Love to cook!
Hokey Pokey or the Chicken Dance?
Hokey Pokey, I like to shake it all about.
What is your go-to Karaoke song?
“Bohemian Rhapsody” by Queen. If it’s a duet, then Meatloaf’s “I Would Do Anything For Love.”
Any hidden talents?
Music. Not many people know that I play the clarinet, flute and piano.
And last but not least, what’s your favorite thing about working at EOS?
The fabulous goddesses and the wealth of experience.
JULY 28TH, 2011
By ELYSE HAMMETT
We took our PR smarts to the links this year with the nation’s 16th ranked amateur event, The 2011 Dogwood Invitational. Held at Druid Hills Golf Club since 1941, EOS created a PR plan to increase coverage of the tournament and heighten the cache of the club.
EOS used its marketing magic to get the Dogwood name out. And it worked. Resulting in 41 television stories, 45 million media impressions equaling $240,000 in corresponding ad values and a 45% increase in Facebook fans, not to mention two, four-year college scholarships thanks to the tournament sponsors. It’s safe to say that the 2011 Dogwood was a hole-in-one.
Check out photos from the two media days and the tournament on our Facebook Page, and call us if we can make the magic work for you.
JULY 21ST, 2011
By SUSAN FROST
The movers are scheduled and the boxes are packed! But don’t fret, we aren’t going far. Across the street, to be exact.
Beginning today at 2:00 p.m. and all day tomorrow, Friday, July 22nd we will be closed to move into our new space. We reopen for regular business hours on Monday, July 25th.
And starting Monday, stop by for coffee and check out our new digs!
Our new address:
EOS Marketing & Communications
3405 Piedmont Road, NE
Suite 525
Atlanta, Georgia 30305
JUNE 20TH, 2011
By AMBER LUKE
I walked into the office last Friday morning with big plans. I had new ad creative due by the end of the day and cleared my schedule to devote myself to this one particular project. And I was ready. I went for a run before work, had my coffee and was perfectly prepped to spill my creativity into a print campaign for the next eight hours. Well, as to be expected when you put all your eggs into one basket (or in my case, one day), I got into the office and learned that our servers were down. So there I was: No art files to start from, no way to access the internet for research, no websites for inspiration, nothing.
My initial reaction was panic. What was I going to do? I had an entirely new ad concept due by the end of the day and nothing to use as a resource. Until after about 5 minutes, I stopped and realized that I did in fact have the one resource that is the most valuable: my brain. So I sat down with a pen and a piece of paper and started brainstorming. I did mind-maps, sketched comps and let my mind focus on this one specific project without the distractions of email, internet, social media, etc. And the result?
Well, once the internet and server were back up and running, my ad campaign was complete within a few hours. And our client loved it.
When I looked back, I realized that our Friday morning Server-geddon was the best thing that could have happened to me. We are all so inundated with information through the internet and social media, that we forget where our most powerful resource is.
From now on, I will always start with pen and paper - even if it feels like a waste of time. Because it reminds me that my best thinking can’t be found on a website or in the depths of twitter-land, it’s found within myself.
JUNE 10TH, 2011
By MOLLY DAVIS
Heron Bay Golf & Country Club is a premier master planned community located just south of Atlanta in Henry County. Named community of the year in 2005, Heron Bay is renowned for their outstanding selection of amenities and family-friendly lifestyle. A community thriving in the age of social media, the community Facebook page is an important part of its marketing strategy. The participatory experience for residents provides additional insight into the lifestyle the community offers, and its neighborly vibe.
Heron Bay’s Facebook page is the place where residents can stay apprised of what’s happening with their neighbors and share their thoughts and opinions. A 900 member community, Heron Bay wanted to increase their fan base as well as showcase the community to friends and prospects. The Heron Bay Facebook Tournament was a way to increase the number of Facebook fans and expand the playing field in a way that would get engage residents and get them excited about their community.
Incorporating a sports theme helped get residents excited and added a competitive flair. Engaging residents through e-blasts that explained the rules of the game and how to become the MVP, we also offered participants an incentive. The resident who brought in the most “new likes” would win the title of MVP along with bragging rights, fifteen minutes of Facebook fame AND a $100 American Express gift card with a basket full of summer fun!
Lasting for two weeks, the tournament gained momentum as more residents got in the game. Posting score updates and rooting on the most valuable players as well as the underdogs evoked team spirit among friends, family and co-workers as residents relentlessly spread the word for others to “Like” the Heron Bay Facebook page in an effort to help them take home the title of MVP.
The result? Heron Bay Golf & Country Club almost doubled their fans moving from 404 to 745 in just two weeks!
The Facebook Tournament was a new and fresh approach to increasing the fan base and reach of the community in a social world where opinions and conversations have all become viral.
MAY 31ST, 2011
By ELYSE HAMMETT
EOS conceived, created and held “Connect at Canoe Club”, an event for Reynolds Signature Communities’ in Fayette County’s newest master-planned community.
Designed to introduce community influencers to the Reynolds way of life available at The Canoe Club, attendees dined on scrumptious food from Atlanta’s Legendary Events, enjoyed acoustic music from Lindsay Petsch and experienced a sommelier-designed wine bar.
Over a hundred of the community’s movers & shakers networked at the majestic Lake Cottage under starry summer skies overlooking beautiful lakes Senoya and Menawa.
APRIL 20TH, 2011
By MOLLY DAVIS
Social networks have changed the way that people work, think and live. Accessible by smart phones and other devices, networks like Facebook and Twitter have greatly contributed to the social media phenomenon of today. Businesses big and small alike are realizing the importance of real time interaction and plan to jump into social media with both feet.
Using social media marketing, brands can connect to a larger network of people, in a way that is cost and time effective. The overlap between professional and personal networks results in increased exposure and also establishes a platform where the consumer’s voice can be heard. Consumers are talking about products and services online and by focusing on social networks; businesses can actively participate in the conversation and directly communicate with fans and followers.
As the communication channels continue to evolve, traditional practices and ideals will be challenged and businesses will be forced to regroup, rethink and re-strategize. Too often companies become intrigued by social media and disregard traditional media—ultimately losing sight of the big picture. Know your target audience and where to reach them. As marketers, it’s imperative that we get the right idea and the idea right.
Some people believe that in this technology age traditional media outlets like television, radio and print are DEAD. Last time I checked, Robin Roberts hasn’t quit her day job, Bert Weiss and members of Q100’s Bert Show still wake up every morning at 3 a.m. to entertain us on our way to work and I am still smiling and dialing reporters at the Atlanta Journal Constitution.
Traditional media outlets are still very much alive and with millions of loyal viewers, listeners and readers, marketing and PR efforts will not go unnoticed. Integrating a balance between both social and traditional media practices is the key to implementing a successful marketing and PR plan.
Stay active, stay engaged and stay relevant.
MARCH 29TH, 2011
By MARGARET GEARING
Five years ago, Susan and I sat in my sunroom and formed a company on the foundation of a vision to create uncompromised marketing. As visionaries, thinkers, doers, and hard-workers, we’ve cut through the challenges of new communication channels, market changes and the Great Recession to provide vision and value to our clients.
Sarah Shaw, executive editor of The Entreprenette, recently interviewed me on the characteristics EOS’ looks for in sourcing great employee partners. Check out an excerpt from this article here.
JUNE 9TH, 2010
By GLYNN MURPH
Yesterday, I read an article in AdWeek entitled Digital Dips Toes in PR Water: A need for earned media spurs big change. Now personally, I don’t mind if the digital folks want to dip their toes in my water - I dove head first into theirs - so to that I say, “Come on in, the water is just fine.”
The Adweek article discusses how social media coupled with increased competition to be noticed on the Web has led digital firms to create internal PR teams to develop creative ways to drive traffic to clients’ projects. These types of articles add fuel to the fire of an argument that is as old as the marketing profession itself - whose job is it anyway? Does PR get to call dibs on social media? Can the digital realm get in on the advertising action? Can brand managers master PR principles?
As these thoughts swarmed around in my mind, I had an epiphany…”Isn’t all of this stuff just a part of marketing? And doesn’t the client need all of it in order to sustain the longevity of a brand?”
Don’t get me wrong, I’m all for specialization - which is why I identify myself as a PR professional. But look at the evolution of agencies. Nowadays you’d be hard pressed to find a public relations agency that doesn’t have a digital or brand expert on staff or vice-versa. I think that’s what makes EOS a unique agency; our agency has a media neutral approach. We focus on the idea, and once it is established, we devise the best way to use our agency’s capabilities to convey that idea to its intended audiences. EOS has a range of expertise from branding and advertising to interactive marketing to graphic design to PR and more. This means that we’re a one-stop shop that produces integrated, long-term marketing solutions, which is what clients are looking for.
So what are your thoughts on this new integrated agency trend? Is it the new normal in the marketing world?
