A Match Made in Business Heaven: EOS Marketing is Now a Phase 3 Media Company

It’s a done deal! We have been purchased by Phase 3 Media, a leading provider of design, production and distribution services. This purchase will create end-to-end marketing solutions for our clients and we are so excited for what’s to come in 2013!

Learn more and read the official press release below.

EOS Marketing & Communications Is Acquired by Phase 3 Media

Strategic Purchase Creates End-to-End Marketing Solutions for Clients

ATLANTA -October 23, 2012 - EOS, an integrated marketing and public relations firm has been purchased by Phase 3 Media, a leading provider of design, production and distribution services with offices in Atlanta, Charlotte, Dallas and Nashville.

The asset purchase, completed on October 16, 2012, provides Phase 3 Media the opportunity to offer a comprehensive range of services including ideation, brand strategy, strategic planning of marketing and public relations programs; and tactical execution of advertising and media, graphic design, print production, social media programs, special events, warehouse and distribution services, web strategy and design and video production.  “With the acquisition of EOS, clients will enjoy a complete end-to-end solution.  From ideation to execution to delivery, it’s all here,” said Ken Holsclaw - president, Phase 3 Media.

From entrepreneurial start-ups to Fortune 500 corporations based in the southeast, both firms built their businesses on strong client relationships, superior customer service, understanding client needs and delivering exceptional work.  “Because EOS has such a superior reputation in the marketplace, as well as a compelling brand in the industry, everything will remain business as usual,” continued Holsclaw.  “EOS’ opportunity to become a Phase 3 Media company just increases their capabilities and potential for exponential growth.”

As the nation rallies from the Great Recession, EOS and Phase 3 Media will continue to expand its footprint.  “We’re honored and humbled by the opportunities that have presented themselves, and excited about what tomorrow will bring,” said Margaret Gearing - president, EOS Marketing & Communications.   ”We will continue to live our New day. Fresh perspective. mantra, while Phase 3 takes care of everything else.”

About EOS Marketing & Communications

EOS Marketing and Communications, Inc. is an award-winning, full-service integrated marketing and public relations firm based in Atlanta.  Founded in 2005 by Atlanta marketing veterans Margaret Gearing and Susan Frost and certified by the Women’s Business Enterprise National Council in 2007, EOS has a client roster representing the following industries:  city governments, commercial and residential real estate, consumer products, energy, food/beverage, hospitality, human resource development, legal counsel, manufacturing and non-profits.  EOS is active in vertical associations including the American Marketing Association, Entrepreneur Advisors, Metro Atlanta Chamber of Commerce and the Public Relations Society of America.

For more information, visit: www.eosmarketing.com, on Facebook: www.facebook.com/EOSAtlanta, and on Twitter: www.twitter.com/eosmarketing.

About Phase 3 Media

Phase 3 Media was founded in 2001, with design and print under one roof and has offices in Atlanta, Charlotte, Dallas and Nashville.  Phase 3 Media is a leading provider of a complete range of creative services, graphic design, web design, digital printing, offset printing, warehouse and distribution services and print procurement software to large corporations. For more information, visit: www.phase3media.com.

Media Contact:

Elyse Hammett, APR

EOS Marketing & Communications, a Phase 3 Media company

(404) 949-3777

elyse@eosmarketing.com

Mama Knows Best

Spent the weekend with Mama. You know - the one who gave me life, taught that the days are long but the years are short, that laughter is the best medicine. She juggled multiple jobs with a breathtaking smile on her face. No matter how grey the outlook, she provided positive perspective.

So, as we pass Mother’s Day, let’s consider those little sayings moms share that help us look at the world through different prisms. Experience is, after all, the ultimate wealth.

• Life is more circumstance than pomp.
• A friend is a fellow who knows all about you and still likes you.
• Bloom where you are planted.
• Remember the little things. They add up.
• When you tell the truth, you don’t have to remember what you said.
• Lift as you climb - and never forget the boys in the back row.
• It’s not the big that eat the small, but the fast that eat the slow.
• Everyone is free to wear sunscreen.
• All great changes are preceded by chaos.
• Don’t let screen time erode family time.
• Look for blue skies.

The road will rise to meet you, no matter your circumstance, if you remember that in this world you may be one person, but to one person you may be the world.

Turknett Leadership Awards

We recently shared news that our client, Turknett Leadership Group, had begun accepting nominations for the 8^th annual Leadership Character Awards.  The Awards recognize Atlanta leaders who exemplify the highest standards of character and integrity.

It made me explore what other qualities a good leader possesses.  Here are a few:

• A good listener. Working with a team means that you have to listen.  Oftentimes, listening triggers solutions.

• Anticipates change. Great leaders have to anticipate change and respond to growth.  For example, social media tools Facebook, Twitter and Tumblr have forever changed the way we communicate our brands to consumers. Great leaders must implement new strategies into their campaigns and keep the message fresh.

• Challenges and inspires others. A leader recognizes potential, helps colleagues harness their capabilities and grow.

• Builds great teams. No one has all the answers.  Therefore, it is important to build a team that can help you strategically plan, and expand the elastic reach of your marketing view at every touchpoint. At EOS, we believe this group or effort is so important that we bought 25 square feet of porcelain white boards to use creatively when we collaborate with clients.

• Plans with the end in mind. Think about the last scene of your movie, then rewind.  How do you want your Oscar winner to go?  Always envision the end result.

There is still time to nominate someone for the Leadership Character Awards.  Visit www.leadershipcharacter.com to learn more.

PR Leverages Powerful Stories to Raise Money and Awareness for Gigi’s Playhouse

Elyse, Taylor from WFSH Radio and Adrienne, Gigi's Playhouse President

On March 3, 2012, our client Gigi’s Playhouse, held its second gala at the Ritz Carlton Atlanta to raise funds for its Midtown Down syndrome therapy center. Thanks, in part, to media coverage on WAGA FOX-5, WSB, WFSH-FM WNIV-AM, and in the AJC and Neighbor Newspapers, the sold-out event raised $220,000. Even Mayor Reed made a special video appearance.

The net? More children with T21 (Down’s new name) will benefit from Gigi’s. The 25 free literacy programs, muscle toning exercises, physical, occupational, and speech therapies, family support and social events provide children born with T21 opportunities for a productive life.

To learn more about our client, or to get involved, visit: http://www.facebook.com/GigisAtlanta.

It’s Called Pour, Not Slice

To celebrate our sixth anniversary, we treated ourselves to an evening in the tasting room at Pour, a wine bar in Brookhaven. Enjoying the unique, rustic old-world feel of Pour we were ready to get straight to the point-the cake, after all it was our birthday. But we were in for a humbling surprise. Asking our server for some silverware, plates and napkins-the usual cake eating necessities, we were surprised to find that Pour, being a spankin new business, did not have any cutlery. Joking that the wine bar is called Pour and not slice, we got to thinking about all of the great lessons learned over the past six years at EOS.

As a new business you quickly learn what you are prepared for and what you are not, but ultimately making the best out of every situation.  Sharing funny stories and our favorite memories we sipped on all kinds of wine, snacked on a fine selection of meats and cheeses, enjoyed a delectable birthday cake with plastic forks and most of all enjoyed the company of one another.

Happy Birthday to us!!

The Right Perspective

I recently came across a TED video by Kathryn Schulz, the author of “Being Wrong: Adventures in the Margin of Error,” and “The Wrong Stuff.”  In this video she discusses the question of what it really means to be wrong and the feelings associated with being wrong.

From the beginning, the idea of what is “right” and what is “wrong” is instilled in us. As early as grade school we are introduced to the dreadful feeling of being wrong and the negative stigma associated with it (I sure remember the very first time I misspelled a word in front of my class). So, as a way to avoid that uncomfortable feeling, most of us decide to become perfectionists and overachievers.

Still adjusting to the fast pace of the real world and learning the ropes of a growing agency, this video hit home for me.  As a relative rookie at EOS, it is not a question if I am going to be wrong and make a mistake, but when.

“Things don’t go wrong, they simply happen”. Listening to Kathryn speak, I realize it is not about being right or wrong, but all about perspective. The big idea here is how we perceive the feeling of being wrong. Society’s obsession with being right can affect our productivity and creativity. I often lack confidence in my work and will make sure that each of the partners have reviewed it before I move on. This is the perfect example of how my efforts to avoid doing something wrong, can waste valuable time.

I know that taking chances and learning from my mistakes is a part of life and is fundamental to who I am in both my professional and social life. Embracing unexpected change and the instances in which we are wrong, can enable us to see things in a different light– allowing us to take a step back, see the big picture and put things in perspective.

This is why I find the EOS mantra “New Day, Fresh Perspective” completely inspiring.  As I continue to learn and grow with EOS in this industry, implementing creative, intuitive and innovative campaigns for our clients, I am hoping to overcome my insecurities of making a wrong decision by accepting the hiccups along the way, and remembering that tomorrow is always another opportunity to get it right.

So, check out the video yourself and let me know what you think!

We Will Never Forget September 11th

September 11, 2001 changed our nation forever. Express your gratitude and honor the memory of the heroes that demonstrated immense bravery a decade ago through a moment of silence and prayer. Resilient as a nation and proud to be American, September 11th is a day we will never forget.

The Power of New Space

The right pair of shoes can make or break your entire outfit—and it turns out that the same is true about office space. The right space can inspire and lift you up – through the view from a window or the colors on the walls. In the biz world — it’s a statement of your values and what you aspire to be for your clients. And, especially for our clients –its comfortable – a place to relax and think outside the box.

We moved a stone’s throw from our original location – but we transformed our work life and our view by those 50 paces. Brimming with light and embracing a massive, century-old oak tree that hugs the outside perimeter of the office’s expanse, the space has offered us a place to spread our wings, and to add some unexpected EOS’ flair.

The piece de’ resistance is at the heart of the agency. The “Collaboration Center” showcases bar-height tables made of zebrawood, surrounded by a 25-foot long magnetic, porcelain writing wall. Designed to maximize creativity and provide a casual, empowering environment for our clients, the center provides a great space to solve complex problem with lightning speed.

So, if you are in the neighborhood, drop by and experience it for yourself. The coffee’s on — and a light too!

Laboring One Less Day

On Friday, September 2, we’ll close the firm to honor our EOS’ team with an extra day off for all they do. Elyse, Margaret and Susan are available by cell if needed.

Savor your last blast of summer, and we’ll be back to the marketing magic Tuesday, September 6 at 8:30.

Most Valuable Player in Social Media

Heron Bay Golf & Country Club is a premier master planned community located just south of Atlanta in Henry County. Named community of the year in 2005, Heron Bay is renowned for their outstanding selection of amenities and family-friendly lifestyle. A community thriving in the age of social media, the community Facebook page is an important part of its marketing strategy. The participatory experience for residents provides additional insight into the lifestyle the community offers, and its neighborly vibe.

Heron Bay’s Facebook page is the place where residents can stay apprised of what’s happening with their neighbors and share their thoughts and opinions. A 900 member community, Heron Bay wanted to increase their fan base as well as showcase the community to friends and prospects. The Heron Bay Facebook Tournament was a way to increase the number of Facebook fans and expand the playing field in a way that would get engage residents and get them excited about their community.

Incorporating a sports theme helped get residents excited and added a competitive flair. Engaging residents through e-blasts that explained the rules of the game and how to become the MVP, we also offered participants an incentive. The resident who brought in the most “new likes” would win the title of MVP along with bragging rights, fifteen minutes of Facebook fame AND a $100 American Express gift card with a basket full of summer fun!

Lasting for two weeks, the tournament gained momentum as more residents got in the game. Posting score updates and rooting on the most valuable players as well as the underdogs evoked team spirit among friends, family and co-workers as residents relentlessly spread the word for others to “Like” the Heron Bay Facebook page in an effort to help them take home the title of MVP.

The result? Heron Bay Golf & Country Club almost doubled their fans moving from 404 to 745 in just two weeks!

The Facebook Tournament was a new and fresh approach to increasing the fan base and reach of the community in a social world where opinions and conversations have all become viral.