Happy New Year!
Happy New Year from EOS Marketing & Communications!
Happy New Year from EOS Marketing & Communications!
While we were working here in Atlanta, our local film production crew was on location in Myrtle Beach shooting the local market interviews and footage from one of the Coke case studies we’re currently working on. The trip included a full tour of the city including the beach, Fun Plaza and the local mall. Despite the weather, we’ve got some great footage to capture a great story!
Lauren and I spent the day at the Coke offices involved in a wonderfully successful 2010 planning session for the Global Immediate Consumption department. 2010 is going to be a very fun year – we have lots of exciting projects on the horizon [videos, newsletters, e-blasts, etc.] and some new IC team members we’re excited to work with! Now, it’s off to celebrate the 2009 successes of the team before the holidays… cheers!
For the past several months we’ve been working on a couple of Immediate Consumption case studies and today we delivered final approval files to the team! We’re so excited to finally be able to share the stories of Australia, Norway and Belgium with our contacts around the world.
Margaret, Lauren and I are back in Nashville this week conducting more on-site research for the YMCA of Middle Tennessee. This trip we’re focusing on the opinions of members and non-members by hosting a series of focus groups and one-on-one interviews in several of the centers around the area. By hosting groups in a variety of day-parts we’re hoping to reach a vast majority of the population and gain some valuable insights into what the YMCA consumers want and need in terms of communication. On a side note, the Country Music Awards are being hosted in Nashville tonight, so we - especially Lauren - are really excited to enjoy the atmosphere. Who knows…we may even get to see a few country music stars. Here’s hoping!
Hear ye! Hear ye! Tombow is holding an illustration contest through the end of the year and the winning entries will be featured on their new Dual Brush Pen set packaging. Plus, there’s no entry fee and the composition is completely up to you. Imagine this: you’re cruising through the aisles of your local art store and all of a sudden BAM! You see your own creation staring back at you from the shelf! A far cry from the days when mom would tape your masterpieces to the fridge.
For more info, click here.
Lauren, Susan and I are in Nashville, Tennessee for the day conducting focus groups for our new client the YMCA of Middle Tennessee. In addition to helping 30 centers coordinate their individual marketing efforts and reorganizing their website content to make it more user-friendly, we’re conducting a communications audit of the master brand. Today we’re meeting with YMCA employees to better understand their communication needs and use of the current system and tools. We’ll keep you updated as we learn more!
Today, our pro bono client Imbako Public Health launched its new website. The organization builds a collaborative effort focused on reducing poverty and it effects by educating women and children, and providing accessible healthcare to Kenyan communities. The new site details Imbako’s initiatives, give visitors updates on the team’s progress in Kenya and allows visitors to donate to the organization. Click here to visit the new site.
One of our real estate clients, SweetGrass, has launched a new interactive photo gallery to their website to allow site visitors to see the progress and offerings of this mountain lake community in Blowing Rock, NC. Using this new interactive functionality, SweetGrass is able to more easily share photos and users can move and enlarge their favorite photos. I promise when you look at these photos you are going to want to visit the property!