YMCA

Lauren, Susan and I are in Nashville, Tennessee for the day conducting focus groups for our new client the YMCA of Middle Tennessee. In addition to helping 30 centers coordinate their individual marketing efforts and reorganizing their website content to make it more user-friendly, we’re conducting a communications audit of the master brand. Today we’re meeting with YMCA employees to better understand their communication needs and use of the current system and tools. We’ll keep you updated as we learn more!