Greetings from Nashville!

Margaret, Lauren and I are back in Nashville this week conducting more on-site research for the YMCA of Middle Tennessee.  This trip we’re focusing on the opinions of members and non-members by hosting a series of focus groups and one-on-one interviews in several of the centers around the area.  By hosting groups in a variety of day-parts we’re hoping to reach a vast majority of the population and gain some valuable insights into what the YMCA consumers want and need in terms of communication.  On a side note, the Country Music Awards are being hosted in Nashville tonight, so we - especially Lauren - are really excited to enjoy the atmosphere.  Who knows…we may even get to see a few country music stars. Here’s hoping!