By SUSAN FROST
Greetings from Nashville!
Margaret, Lauren and I are back in Nashville this week conducting more on-site research for the YMCA of Middle Tennessee. This trip we’re focusing on the opinions of members and non-members by hosting a series of focus groups and one-on-one interviews in several of the centers around the area. By hosting groups in a variety of day-parts we’re hoping to reach a vast majority of the population and gain some valuable insights into what the YMCA consumers want and need in terms of communication. On a side note, the Country Music Awards are being hosted in Nashville tonight, so we - especially Lauren - are really excited to enjoy the atmosphere. Who knows…we may even get to see a few country music stars. Here’s hoping!
Tags: EOS, Middle Tennessee, Nashville, YMCA
Lauren, Susan and I are in Nashville, Tennessee for the day conducting focus groups for our new client the YMCA of Middle Tennessee. In addition to helping 30 centers coordinate their individual marketing efforts and reorganizing their website content to make it more user-friendly, we’re conducting a communications audit of the master brand. Today we’re meeting with YMCA employees to better understand their communication needs and use of the current system and tools. We’ll keep you updated as we learn more!