Social networks have changed the way that people work, think and live. Accessible by smart phones and other devices, networks like Facebook and Twitter have greatly contributed to the social media phenomenon of today. Businesses big and small alike are realizing the importance of real time interaction and plan to jump into social media with both feet.
Using social media marketing, brands can connect to a larger network of people, in a way that is cost and time effective. The overlap between professional and personal networks results in increased exposure and also establishes a platform where the consumer’s voice can be heard. Consumers are talking about products and services online and by focusing on social networks; businesses can actively participate in the conversation and directly communicate with fans and followers.
As the communication channels continue to evolve, traditional practices and ideals will be challenged and businesses will be forced to regroup, rethink and re-strategize. Too often companies become intrigued by social media and disregard traditional media—ultimately losing sight of the big picture. Know your target audience and where to reach them. As marketers, it’s imperative that we get the right idea and the idea right.
Some people believe that in this technology age traditional media outlets like television, radio and print are DEAD. Last time I checked, Robin Roberts hasn’t quit her day job, Bert Weiss and members of Q100’s Bert Show still wake up every morning at 3 a.m. to entertain us on our way to work and I am still smiling and dialing reporters at the Atlanta Journal Constitution.
Traditional media outlets are still very much alive and with millions of loyal viewers, listeners and readers, marketing and PR efforts will not go unnoticed. Integrating a balance between both social and traditional media practices is the key to implementing a successful marketing and PR plan.
Stay active, stay engaged and stay relevant.